Last night the Mascot "Benny the Bull" of the Chicago Bulls came to the rescue of a Boston Celtics fan whose partner was busy on his cell phone and refused to acknowledge the camera, crowd and his girlfriend/wife and needless to say no kissing ensued. She certainly could use a little bit more finesse in her negotiation tactics - and many men would have behaved similarly. Of course we don't know the back story here or relative importance of the phone call.
After being hit and scolded, the man on his mobile phone switches hands and turns away from his partner. In retrospect and with the benefit of a video, most all can see the obviousness of this distancing and disrespectful behavior - the proverbial "Cold Shoulder".
Note the man sitting immediately in back of her puts his hand on his mouth/face as he is trying to emotionally process what is going on in front of him (one of many signals of a high empathy quotient).
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Nonverbal Communication Analysis No. 2352: Mila Kunis' Tongue in Cheek Graham Norton Part II
Nonverbal Communication Analysis No. 2748: Tatia Pilieva's Brilliant Video "First Kiss" - Body Language of Romance and Affection
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Nonverbal Communication Analysis No. 2649: How a Kiss can Change the World - Body Language of Affection