Today Ohio Governor John Kasich announced his candidacy for President. He is the 16th major Republican to make a bid for his party's nomination. What follows is a partial nonverbal analysis of his speech.
Simply put - hands in pockets will lose you votes and rapport. If you're running for office or leading people, keep your hands OUT of your pockets. Mitt Romney did this far too much in 2012 - thus sending signals he was not emotionally comfortable.
This chin, mouth and mid-face cluster is indicative of brief (near-microexpression) fear-sadness as Kasich describes a man who watched helplessly as his wife and two children were swept away in a flash flood several days ago. This was another sincere moment of empathy.
Although he could certainly make some significant improvements, more than the majority of candidates - John Kasich projected a good balance of alpha and beta qualities during his formal announcement speech. Both his sincerity and empathy were relatively high during this event - and it's these qualities more than most which translate to likability.
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