This commercial released by Kmart today is clever in script (albeit one most won't consumers won't care for since it's 99 days 'til Christmas) - but very poor in delivery.
The low conventional steeple that the woman uses throughout much of the commercial is not a rapport building illustrator. Indeed, it's a good example of rapport destroying body language. When used, the conventional steeple should be in very small doses - only for a second or two (if even that long) and at very important moments - lest it backfires (Can you name some professionals whom over use it?). Yet as with most alpha nonverbals, the vast majority of the time those who use them end up OVER-using them. This ends up backlashing - sending signals of arrogance and condescending emotional tones.
Why try and sell products by patronizing patrons?
See also:
Nonverbal Communication Analysis No. 2951: Miss America 2015 - Sincerity, Surprise and Botox
Nonverbal Communication Analysis No. 2718: Obama: "I can do whatever I want" Body Language with French President François Hollande
Nonverbal Communication Analysis No. 2910: Becky Hammon, First Female Full-Time NBA Assistant Basketball Coach and an Under-used Body Language Illustrator
Nonverbal Communication Analysis No. 2950: Daniele Watts, "Django Unchained" Actor gets Mistaken for a Prostitute and Handcuffed and Detained for Kissing her Boyfriend
Nonverbal Communication Analysis No. 2837: Of Spelling Bees, Alpha Posture, Decision Making and Visualizing - Body Language Tells
Nonverbal Communication Analysis No. 2801: Adam Silver Bans Donald Sterling for Life - Alpha Body Language Tell
Nonverbal Communication Analysis No. 2848: Iliza Shlesinger, Hair Adjust Behind Ear, Dialing Up Your Alpha & Comedy
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