Wednesday, August 19, 2015

Nonverbal Communication Analysis No. 3283: Trivago Guy - It's Not His Wardrobe or Haircut - It's the Body Language Stupid! (VIDEO, PHOTOS)

A year or so ago, a lot was made regarding the wardrobe, hair style and facial hair of the "Trivago Guy" - Tim Williams. Yet what was (and still is) most troublesome is his body language - specifically his facial expressions.

On occasion we all display a "Central Forehead Contraction" together with a "Mouth Smile". Such smiles are never sincere though. This expression is indicative of one of the following:
  • Disbelief
  • Arrogance
  • Contempt
(Please note that all three of these thought-emotions have other nonverbal expressions as well)

We are all allowed to feel these emotions once in a while - for we are all human. Yet when a person chronically displays both of these facial expressions simultaneously or nearly-so, it's a strong indicator of sociopathic behavior (antisocial personality disorder).

Thus when such an expression (either by chance or design) is displayed in the context of an advertisement - it's a profound mistake. And Williams does so much of the ad. This facial expression makes people feel uncomfortable. It diminishes trust and rapport - and thus it will drive away customers.

Bad commercial. Bad directing. Bad Body Language.

See also:

Nonverbal Communication Analysis No. 3282: Zac Efron Swam with a Wild Tiger Shark and Avoided an Attack by using Body Language

Nonverbal Communication Analysis No. 3281: Donald Trump on "Meet The Press" - Who Does He Talk to for Military Advice?

Nonverbal Communication Analysis No. 2733: A Neuroscientist who's a Psychopath - Body Language

Nonverbal Communication Analysis No. 3010: McStay Family Murders - Body Language Signs of a Sociopath 

Nonverbal Communication Analysis No. 2259:  Game Show Killer Rodney Alcala Gets Two More Sentences - His Body Language Warning Signs