This commercial released by Kmart today is clever in script (albeit one most won't consumers won't care for since it's 99 days 'til Christmas) - but very poor in delivery.
The low conventional steeple that the woman uses throughout much of the commercial is not a rapport building illustrator. Indeed, it's a good example of rapport destroying body language. When used, the conventional steeple should be in very small doses - only for a second or two (if even that long) and at very important moments - lest it backfires (Can you name some professionals whom over use it?). Yet as with most alpha nonverbals, the vast majority of the time those who use them end up OVER-using them. This ends up backlashing - sending signals of arrogance and condescending emotional tones.
Why try and sell products by patronizing patrons?
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