Tuesday, February 7, 2012

Negotiation Nonverbal Communication Secret # 1027:
Designing More Emotion Effective Commercials with
Body Language

The ability to qualify and quantify body language signals, particularly facial nonverbals is being used to design and refine advertising. As Dan Hill, President of Sensory Logic points out, commercials that evoke positive emotions will translate to sales. Thus the essence of the sales process is really about the transference of positive emotions. Do you have this ability?