Many will find this brilliant commercial for Johnnie Walker Scotch Whiskey (directed by Dorian Lebherz and Daniel Titz) to evoke childhood memories, sadness and even tears. Some believe it will win a Clio.
One particularly poignant moment is captured below (1:08) on one brother's face (actor Robin Guiver) - just before the twist of the plot is revealed.
From a body language perspective, Mr. Guiver hits the mark very well in this moment. During times of particular sadness - either for oneself - or for another person, group, animal (and even fictional characters) - the central forehead musculature will become contracted and elevated. Darwin even gave this muscle (frontalis [pars medialis]) the colloquial term, "The Grief Muscle".
Notice also that Guiver's eyebrows are simultaneously lowered.
It's also crucial to always pay attention to the configuration of the mouth - for unlike the acted scenario of this short film, very often an elevated central forehead contraction (E-CFC or CFC) will also be seen with the rest of the face not reflective of either emotional or physical pain (particularly the mouth). And when we see chronic CFC action outside of the context of emotional or physical pain (including empathic sources) - there is almost always co-existing chronic insincerity.
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