Monday, December 14, 2015

Nonverbal Communication Analysis No. 3403: "Johnnie Walker - Dear Brother" Commercial - Body Language (VIDEO, PHOTOS)

Many will find this brilliant commercial for Johnnie Walker Scotch Whiskey (directed by Dorian Lebherz and Daniel Titz) to evoke childhood memories, sadness and even tears. Some believe it will win a Clio.

One particularly poignant moment is captured below (1:08) on one brother's face (actor Robin Guiver) - just before the twist of the plot is revealed.

From a body language perspective, Mr. Guiver hits the mark very well in this moment. During times of particular sadness - either for oneself - or for another person, group, animal (and even fictional characters) - the central forehead musculature will become contracted and elevated. Darwin even gave this muscle (frontalis [pars medialis]) the colloquial term, "The Grief Muscle".

Notice also that Guiver's eyebrows are simultaneously lowered.

It's also crucial to always pay attention to the configuration of the mouth - for unlike the acted scenario of this short film, very often an elevated central forehead contraction (E-CFC or CFC) will also be seen with the rest of the face not reflective of either emotional or physical pain (particularly the mouth). And when we see chronic CFC action outside of the context of emotional or physical pain (including empathic sources) - there is almost always co-existing chronic insincerity.

See also:

Nonverbal Communication Analysis No. 3402: UFC 194: Conor McGregor and José Aldo - Octagon Post Fight Interview - Body Language (VIDEO, PHOTOS)

Nonverbal Communication Analysis No. 3035: John Wall, Miyah Telemaque-Nelson - and Grief, Empathy & Emotional Pain

Nonverbal Communication Analysis No. 2403: Central Forehead Contraction - The Grief Muscle,  Eyes Wide Open, False Mastication & Oklahoma Tornado Survivors

Nonverbal Communication Analysis No. 3396: President Obama's Oval Office Address - Dialing up The Alpha - Body Language 

Nonverbal Communication Analysis No. 3386: Lady Steals from KID! Black Friday 2015 - Body Language of Assault

Nonverbal Communication Analysis No. 3374: Paris Attack Suspect Named - Salah Abdeslam - Body Language 

Nonverbal Communication Analysis No. 3375: Donald Trump Questions Ben Carson's Stabbing Story 

Nonverbal Communication Analysis No. 3358: Hillary Clinton on Stephen Colbert - We Let the Banks Fail Next Time - Body Language