It is no big surprise that Rand Paul wants the Oval Office in 2016. And whether it's the Republican nomination - or the Presidential election, those who love him will vote for him and the electorate who despises him will vote for the democrat (or another republican in the primary). Yet that still leaves one-third (or even as much as 45%) of the American public in the middle.
The most important factor by far which governs the decisions of the middle-third of the public is likability. And while every pollster measures this, few campaign managers take the distinction any further. Within the minds of these swing-voters, likability can be further broken down into three components:
- Nonverbal Behavior
- Vocal Qualities
- Verbal content
During this interview, Senator Rand Paul is displaying several key body language signals which destroy likability. The conventional steeple (here displayed rather elevated and thus amplifying its effect), when used very sparingly and just for a second or two - can transmit alpha qualities, assertiveness and leadership strength. Paul, however, uses this for much too long (as do most who use it) and thus it backfires transmitting feelings of arrogance as well as condescending and patronizing attitudes.
Another up-regulator of these negative emotions which Senator Paul also is displaying here, is the central forehead contraction (CFC). When not used in the context of emotional or physical pain - either for oneself or for another person, persons or animal(s) - (e.g. sincere empathy) - the CFC is consistent with arrogance, incredulity and/or contempt.
What other body language configurations is Rand Paul using which are destroying both his likability and rapport?
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