Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Thursday, October 31, 2019

Body Language Analysis No. 4402: Rep. Alexandria Ocasio-Cortez grills Mark Zuckerberg during Congressional Testimony — Nonverbal and Emotional Intelligence (VIDEO, PHOTOS)



On Wednesday 23 October 2019, Facebook co-founder and CEO Mark Zuckerberg testified before the House Financial Services Committee. He was questioned regarding Facebook’s plan to create a cryptocurrency (known as Libra). Zuckerberg also was asked questions regarding election security. What follows is an analysis of a crucial portion of Mr. Zuckerberg's testimony — specifically with Representative Alexandria Ocasio-Cortez.


As Representative Maxine Waters says (beginning at 4:18:17), "The gentlewoman from New York, Ms. Ocasio-Cortez is recognized for five minutes" — Mr. Zuckerberg immediately looks down to his right (gaze toward this direction/quadrant to is highly correlative with deception, shame, guilt, and sadness/grief).

The Facebook CEO also clenches his jaw (4:18:19). This is caused by an adrenaline surge — here associated with Zuckerberg's anxiety and anger.

He also displays a significant tightening of his mid-facial muscles - specifically in thinning of his lips, and with flaring of his nostrils. This nonverbal cluster signals anger.

In this moment, Zuckerberg is experiencing a high level of cognitive-emotional dissonance — simultaneous fear and anger. 

Notice too, that as Representative Waters said, "Ms." ("Ms. Ocasio-Cortez"), Zuckerberg momentarily elevated slightly off his chair (4:18:19). If you're self-aware and honest, you'll recall a similar experience. This butt-adjustment movement (often, but not always accompanied by a slight elevation in one's chair) — particularly when coupled with the above mentioned nonverbal changes, signals a sudden increase anal sphincter tone (Yes, you read that correctly). As one's anal sphincter muscle tightens, the other (external) buttocks muscles tighten too (gluteus maximus, gluteus medius, and gluteus minimus). This dynamic is secondary to fear.

Moreover, along with this sudden increase in anal sphincter tone, another change simultaneously occurs in men. It's a cremasteric-related reflex. In plain speak, when men get frightened, their testicles retract (pull closer to their body). Of course, we can't see this, but we know it's happening as Zuckerberg lifts off his chair.


Zuckerberg then reaches for his water bottle. But curiously, a split second PRIOR to drinking we see a hard swallow. The water is needed because his throat was dry. And his throat was dry because he was nervous (4:18:22). He was nervous because he was contemplating lying on camera before congress.


As Representative Ocasio-Cortez says, "appreciate" (4:18:28 / "I think you of all people can appreciate"). We see Mr. Zuckerberg display a Tongue-in-Cheek display.

The tongue in cheek dynamic may indicate several different though-emotions depending on the other nonverbals with which it is clustered - i.e., "I just won", sadness/grief, anger, "I gotcha" (you were caught), projecting sexual interest, or deception.

Notice how widely Mr. Zuckerberg's eyelids are opened here. This indicates an adrenaline surge. His forehead is also considerably elevated (although this is difficult to see due to extensive Botox treatment).


Beginning at 4:18:46, Rep. Ocasio-Cortez asks, "Ah, Mr. Zuckerberg, what year and month did you personally first become aware of Cambridge Analytica?"

Immediately thereafter, during 4:18:53 - 4:18:54, Mr. Zuckerberg displays a sudden series of rapid blinking. Blinking is a non-specific signal of heightened anxiety. It can also be a manifestation of decreased eye contact and blocking (i.e., "I don't want to look at you").


A second later (4:18:54), Zuckerberg then displays what is known as a Loose Tongue Jut. A loose tongue jut indicates the thought-emotions of: "I've been caught", "I've been bad", "I've done a foolish thing".

Although not a required component of a loose tongue jut, the blink coinciding with Zuckerberg's example seen here, acts as an amplifier for these underlying thought-feelings.


Zuckerberg then immediately begins to say a drawn-out, "ahhh" 4:18:54 — note as he's saying this, his lips wrap tightly around his upper and lower teeth in the initial stages of a display known as an Inward Lip Roll. This particular inward lip roll is also stretched out in time (duration).

An inward lip roll is a sign that the psyche is trying to suppress the growth of both the emotions (inward) as well as the corresponding facial expressions (outward). 


A split-second later we see the end-point of the typical, more fully manifested, inward lip roll (4:18:55) as he says (first of the two stutters), "I'm" ("ahhh, I'm not, I'm not sure of the exact — time but it was probably — around the time when it became public. I think it was around March of Twenty-Eighteen. I, I could be wrong though."

Zuckerberg's stuttering throughout his testimony is a nonspecific but highly reliable signal of his anxiety (It's, of course, important to exclude stuttering as a speech disorder).


A second later (4:18:56) he displays a highly characteristic facial expression wherein his whole forehead (as a unit) moves downward - while, simultaneously, his inner (central/medial) forehead is contracted together and is pulling upward. This opposite direction-dynamic is a red flag.

Also, crucially, there is a subtle yet profoundly significant mouth smile - that's being suppressed. Do you see it? His feigned concern?

Zuckerberg's sudden head jerk-tilt together with the suppressed smile is forced and feigned. It occurs just as he says his second, "not" ("... I'm not, I'm not sure of the exact time..."). Note this is not a head shake (i.e., not a side-to-side, "no"), but rather a quick jerk-tilt of the head and neck.


You may have also notice that Zuckerberg looked away from Rep. Ocasio-Cortez - AND closed his eyes as he answered. Both of these are manifestations of decreased eye contact (correlative with deception). 


Beginning at 4:19:07, Rep. Ocasio-Cortez asks, "When did Facebook COO, Sheryl Sandberg become aware of Cambridge Analytica?"

Mr. Zuckerberg answers, "I, I don't know off the top of my head."

Rep. Ocasio-Cortez responds, "You don't know."

As Ms. Ocasio-Cortez is saying, "You don't know", notice Zuckerberg's mouth. His jaw thrusts forward while at the same time his lips also pinch forward in a subtle Forward Lip Purse (4:19:15). This is a common cluster facial tell for Zuckerberg.

The Jaw Jut is a manifestation of an adrenaline surge (often, although not always due to anger).

The forward lip purse tells us that the Facebook CEO is withholding information — a signal of a clandestine disagreement and/or a clandestine plan. It also is a sign that *he believes* he has a good chance of success with his undisclosed plan. It also shows us that *he believes* he's an alpha relative to anyone else in the room.


During this Forward Lip Purse/Jaw Jut Cluster, Zuckerberg continued his significantly high blinking frequency (heightened anxiety and diminished eye contact with Rep. Ocasio-Cortez).


The next question (beginning at 4:19:15) Rep. Ocasio-Cortez asks is, "And did anyone on your leadership team know about Cambridge Analytica prior to the initial report by The Guardian on December 11th, 2015?"

Zuckerberg's lips once again pull tightly over his upper and lower teeth (4:19:24). This dynamic demonstrates great hesitancy in wanting to talk. His psyche (and lips) are trying to hold his words in his mouth.


Before he answers, Zuckerberg's tongue once again juts out (another Loose Tongue Jut) — in a second nonverbal confessional display of: "I've been caught", "I've been bad", "I've done a foolish thing".

A split-second after this tongue jut, did you notice Zuckerberg again elevated off his chair? (displaying another, more subtle, butt adjustment/sphincter tightening/cremasteric fear reflex). Please watch the video, as the still images do not capture this dynamic.


Zuckerberg then proceeds to say, "Ah, congresswoman, I [stretched-out 'I'], I believe so — that some folks were, were ah [pause, blink] tracking it internally."

During 4:19:30, he stutters and pauses. Then, a split second after he says, "ah" ("that some folks were, were ah"), he blinks. This is Zuckerberg hesitating to disclose information. He's in a moment of cognitive-emotional dissonance. He's not sure what to say.

Zuckerberg's use of the word, "folks" in this context is theatrical. He's trying to appear disarming, humble, and simple — as if these, "folks" were just kinda moseying along and free to do what they wanted.


Just after he said, "internally", Zuckerberg once again displays the cluster of eyelid closure (blocking/decreased eye contact/anxiety), forward lip purse (clandestine plan/undisclosed disagreement/I'm alpha and you're beta), together with a jaw jut (adrenaline surge), (4:19:31).


Just after Rep. Ocasio-Cortez asks, "When was this issue discussed with your board member, Peter Thiel?", Zuckerberg's eyelids opened very widely (adrenaline surge from anger), his lips thinned (anger), and his jaw jutted out once more (adrenaline surge) (4:19:46).


He says, "Ah, Congresswoman, I don't, I don't know that off the top of my head", and displays yet another cluster of jaw jutting, lip pursing, and eyelid closing (4:19:51).

Zuckerberg's repeated use of the colloquial, "I don't know that off the top of my head", is another attempt to insert plausible deniability.


After he attempts to clarify his answer regarding the question about Peter Thiel, Zuckerberg again significant displayed anger (4:20:05).

Zuckerberg's verbal response is full of stuttering and misspeaking: "Well Congresswoman, I'm — sure we, we discuss [sic] it after — it ah, after, after we, we were aware of what happened." Note also the wiggle room Zuckerberg allowed by saying, "I'm sure we discuss [sic] it" — rather than, "Yes. We did discuss it".


After he finishes his answer regarding Facebook board member Peter Thiel, Zuckerberg looks down to his right (with both his eyes and his head/neck) — the quadrant associated with deception, shame, guilt, and sadness/grief).

You'll note that Zuckerberg uses the title, "Congresswoman" quite often. On its surface, this formality may initially appear to some people as a simple way to show respect (as of course, he should) — but he uses it much too often. When used excessively, such a spoken title has the opposite effect. It's patronizing and passive-aggressive. Also, if he were sincere, he would add Representative Ocasio-Cortez's name after her title. Moreover, saying "Congresswoman" repeatedly is also a method for Zuckerberg to steal a couple extra seconds in which to formulate his answer.

SUMMARY: Based on Mark Zuckerberg's nonverbal, verbal, and paralanguage behavior displayed during this portion of his recent testimony before congress, with very high probability, he lied regarding Cambridge Analytica. With high probability, Zuckerberg also lied about Sheryl Sandberg's and Peter Thiel's knowledge of Cambridge Analytica.


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Post Script: A friend of mine who's a real estate professional was recently assaulted. She was showing a house to a man and she misinterpreted nonverbal warning signs. At her behest, I'm reducing my Body Language teaching fee by 67% for any individual or Real Estate company who's interested. These can be conducted on-site, or remotely via video chat. Please email me for more information.

See also:

Body Language Analysis No. 4392: The Secret Tells behind Donald Trump's Statement, "No Puppet. No Puppet. You're the Puppet" 

Body Language Analysis No. 4391: Donald Trump, Buzz Aldrin, and Variations on the 'Side-Eye'

Body Language Analysis No. 4390: Mike Pence visits 'Detention Center' in McAllen, Texas

Body Language Analysis No. 4389: Jeffrey Epstein's Default Expression

Body Language Analysis No. 4388: Donald Trump regarding Drowned Father and Daughter in the Rio Grande

Body Language Analysis No. 4387: Donald Trump Welcomes Foreign Interference in US Elections 

Body Language Analysis No. 4336: Alita: Battle Angel, Large Eyes, and Sexual Attraction

Body Language Analysis No. 4332: Richard Nixon, Nikita Khrushchev, and The Kitchen Debate

Body Language Analysis No. 4298: LeBron James Walks Out of Post Game Press Conference after Game One Loss


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Wednesday, June 21, 2017

Body Language Analysis No. 3975: Travis Kalanick and Sheryl Sandberg - and Uber's Need for Empathy, Sincerity, and Emotional Intelligence (VIDEO, PHOTOS)





Travis Kalanick was forced to resign as the CEO of Uber Today. After a tumultuous year, the company's shareholders made it clear his continued leadership in that office was both unsupportable and unwise. Uber board member, Arianna Huffington is pushing for Facebook's COO, Sheryl Sandberg, to replace Mr. Kalanick.





Whenever you evaluate another person's personality, whether it be in the act of interviewing, being interviewed, a negotiation, a testimony, dating, or any kind of business interaction - we all - to some extent, size-up the many qualities of the other person's character - both consciously and unconsciously. Perhaps the two most important attributes are sincerity (which although wider in scope, also includes honesty) as well as their empathy level.



























There's no doubt that Travis Kalanick and Sheryl Sandberg are both creative, intelligent people with many skills. Yet after viewing several interviews of Mr. Kalanick and Ms. Sandberg, if you are skilled at nonverbal communication and emotional intelligence assessment, you should be able to discern that Kalanick's empathy and sincerity quotients are low while Sandberg's are both quite high. Moreover, Mr. Kalanick also displays indications of poor impulse control - which is not exhibited by Ms. Sandberg.

























Summary: The ability to accurately vet is a skill for which there is no substitute. Yet such competence is rarely learned or taught. Qualities which should always be determined are the candidate's:
  • Empathy Quotient
  • Sincerity Quotient
  • Susceptibility to Poor Impulse Control
With each these three characteristics, Sheryl Sandberg's scores are far superior to Travis Kalanick's. Ms. Sandberg's leadership will greatly benefit Uber - but will certainly be Facebook's loss.

How skilled are you at qualifying and quantifying these attributes?

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See also:

Body Language Analysis No. 3974: Elle Fanning, Robert De Niro, and Easter

Body Language Analysis No. 3972: Vladimir Putin, Oliver Stone, and a Facial Expression Red Flag

Body Language Analysis No. 3970: Kamala Harris and Jeff Sessions, Part II - Deception, Alpha, and Beta Behavior

Body Language Analysis No. 3968: The Grenfell Tower Fire, Empathy, and Emotional Processing

Body Language Analysis No. 3965: Manspreading, Madrid, and a Business Faux Pas

Body Language Analysis No. 3932: Raúl Labrador's Town Hall statement, "Nobody dies because they don't have access to healthcare..."

Nonverbal Communication Analysis No. 3060: Bradley Cooper, Air Guitar, Neil Young & the R2E2 Expression

Nonverbal Communication Analysis No. 3292: Empathy, Yawning and Dogs

Nonverbal Communication Analysis No. 3864: Uber's CEO, Travis Kalanick Arguing with an Uber Driver regarding Falling Fares


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Tuesday, March 12, 2013

Nonverbal Communication Analysis No. 2331: Sheryl Sandberg on Time Cover - Magazine Brass Picked Completely Wrong Image - Body Language and Emotional Intelligence (PHOTO)


An obvious yet important distinction here: This week's Time Magazine cover with Sheryl Sandberg on the cover was posed. Such is the case for most Time covers. The body language in this or any posed situation - rarely conveys the true real emotional mindset of those being photographed. The image chosen for the cover incorporates one of the worst possible nonverbal configurations. The body language used here projects a message which is the complete antithesis of the article within the Magazine - as well as that of Ms. Sandberg's book which went on the stands yesterday. It's truly hard to believe that this was the image chosen for this particular article.

In Ms. Sandberg book, "Lean In", she says, "We hold ourselves back in ways both big and small, by lacking self-confidence, by not raising our hands, and by pulling back when we should be leaning in."

There's no leaning in here folks - rather it screams, "Pull Back!"

The Facebook COO's hands are being held in front of her lower pelvis. For both women and men this is known as the "Fig Leaf" position or "Genital Guarding". It indicates a low confidence, beta emotional mindset and vulnerable. With the exception of funerals, weddings and sometimes in the presence of superior leaders or other similar ceremonial scenarios - a leader should never adopt this position. And assuming this configuration will engender a LESS assertive emotional tone. The entire gist of her book is for women to become more assertive and being so isn't a bad thing or weak - rather it's great, it's strong and it's needed.

Ms. Sandberg's legs are crossed just above the ankles. This nonverbal signifies a closed-off mindset, demure and timid affect. This is how children stand when they LACK confidence and they believe they're not good enough to be picked when choosing sides in the school yard or in the class-room. Adults often stand in this manner as well. It very literally says, "I lack confidence".

This is not about "looking masculine" - it's about confidence, real assertiveness and sending an accurate and consistent message.

Ms. Sandberg is a brilliant woman. She's very accomplished and a great leader. After seeing her interviewed several times - I can also say both her sincerity and her empathy quotients are sky high. She deserved a much better cover. More succinctly - the body language here is not representative of or consistent with the written message - it's a light-year off the mark.

The article is well written. Time's (or any other) professional photographers take great technical and artistic images. Spouses or friends may indeed like them. Magazine editors & senior staff pick the ones they want from a choice of many images for internal photos and the cover shot. But here - and very often, such photos send the completely wrong messages. The same thing happens in a myriad of advertising and marketing scenarios. This is corporate self-destructive behavior. Why shoot yourself in the foot? Please stop. Do your homework.


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See also:










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