Sonia Sotomayor (yes, the Supreme Court Justice) was shopping at Costco today and dropped by to say hello to Hillary Clinton who was there for a scheduled book signing. Mrs. Clinton is on a nation-wide tour promoting her new book, "Hard Choices" - which most speculate is itself a pre-campaign for the 2016 U.S. Presidency.
Mrs. Clinton has not formally announced her bid for the White House. However this brief interaction serves as good body language lesson addressing one of the weaknesses the former Secretary of State's has in building rapport with the electorate.
Note: Since the original writing of this post, the source video has since been deleted from YouTube.
A few seconds later (after the hug) Clinton and Sotomayor display a forward leaning, hands wide, on-the-table nonverbal. While some of this is residual from the low quality hug, this body language is more significantly a dominant and alpha configuration by two of the most powerful women in the country.
While it is common knowledge that a candidate's "likability" is the primary component to winning over the middle third of the electorate - most politicians don't realize (nor do their campaign managers) that the largest component of a candidate's "likability" is their body language. Elections are won and lost based on nonverbals. Ignore them and lose.
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