Sarah Palin and her husband, Todd are shown here committing some serious faux pas. When the right hand is not placed over the heart, or with full contact of the palm to the chest during the Pledge of Allegiance - it is interpreted as insincere by those watching. For some reason, Sarah almost never gets the location correct.
When the hand is not in the proper location - often people won't be able to describe exactly what they saw - but this nonverbal warning signal leaves them feeling uneasy and diminishes their trust.
Todd has his hand over his heart, but very oddly, has his hand placed inside his jacket - very reminiscent of Napoleon (whom no leader should ever want to emulate). When we can't see a person's hands, it leaves us with feelings of mistrust.