Thursday, July 7, 2011

Negotiation Secret # 135: Negative Clustering

This image of Johnny Depp is a great example of a Critical Evaluation Cluster (B. & A. Pease). A "Cluster" is when two or more body language signals occurring simultaneously or in a very short period of time (two or three seconds) - that when congruent with each other, is consistent with a very high degree of accuracy. Here, Mr. Depp's mouth is slightly tightened (mild anger), the entire width of his forehead is contracted (here, apprehensive/incredulous), while he is self-touching his right eye brow (here, anxiety associated with disbelief). In addition, Johnny is not looking directly at the person(s) to who(m) these emotions are directed. We don't look directly at those we don't like, don't respect or don't believe. Johnny Depp is one of the most respected and most liked actors of our time - but here he's not acting. Thanks for the lesson Mr. Depp.